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A TikToker rallied $132 million in pledges to buy Spirit Airlines after it shut down, the Met Gala leaned on creators after Bezos backlash chased its biggest names away, and Instagram quietly demoted reposters across photos and carousels.

POSSIBLE 2026 wrapped with the creator economy as its centerpiece, the IAB officially declared creator marketing a core media channel, and a prestige Apple TV comedy used MomTok as a plot point this month.

TikTok quietly opted every creator into AI remixing, Target scrapped cash commissions for a points system, and we just shipped the thing we've been building toward all year at Trovio.

Instagram just put affiliate links inside Reels, Picsart launched a monetization program with zero follower minimum, and a new report says 76% of creators are focused on saving money

Corporate Natalie just launched a creator-led agency to fix influencer marketing from the inside, Adweek's Brand Genius list is full of creators who built empires, and Snapchat just opened Creator Subscriptions to everyone