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YouTube just told advertisers that creator content drives 86% higher ROI than traditional ads, Snapchat threw its first-ever Hollywood-style awards show, and a $150M lawsuit is reminding everyone that "forget to disclose" has real consequences

YouTube just replaced BrandConnect with a Gemini-powered matchmaking platform for 3 million creators, Instagram is testing ditching your follower count, and the hottest trend in marketing is creators nobody's ever heard of

SXSW just wrapped its biggest creator economy track ever, Facebook is paying up to $3K/month to poach creators from TikTok and YouTube, and brands are replacing influencer briefs with gamified micro-creator armies

Time Magazine just made the case that influencers are underrated and a 26-year global study says trust now flows through creators instead of institutions

MrBeast's former manager says we'll never see another creator that big, a viral founder is using AI to connect brands with micro-communities, and the biggest names in retail just bet big on creators you've never heard of