Archive

Druski took equity in Gopuff, Alix Earle wants five brands instead of a hundred, Morning Brew bought a creator's newsletter outright, and Jack Doherty found out what was in the contract he didn't read.

YouTube offered to write your brand pitches, TikTok offered to collect your invoices, Twitch admitted it reads your streams to decide which advertisers you're safe for, and a new survey found AI shopping assistants are the next thing standing between your review and the sale.

Creators got a Senate caucus and a UK trade alliance in the same week California started fining them $5,000 a post, YouTube's enforcement reached back into old uploads, and the group convening most of the representation was the platform.

The buy side threw the creator economy its first upfront and then explained why it can't buy yet, a new ranking counts shares double and puts MrBeast at 85, and 200,000 people unfollowed over a single ad.

Skibidi Toilet got a new creative team that doesn't include the guy who made it, MoistCr1TiKaL wrote a check to keep his own movie, and 45% of brands admit they have no idea what any of this is worth.