Archive

Chipotle put 345 hours of creator footage on national television without shooting a single frame itself, Disney ordered 20 episodes from a YouTube studio, and a golf channel lost four separate businesses over one ad somebody else approved.

YouTube made your view count bigger on Monday without paying you a cent more, Messi's drink brand died with 516 million followers behind it, and two filmmakers found out in public what a sponsorship actually costs.

KSI is now broadcasting real professional football matches on his own channel, Disney+ paid to sponsor somebody else's show instead of making its own, and YouTube is about to change what counts as a view eight days from now.

Disney just handed TikTok creators the keys to Marvel, Pixar and Star Wars, Spotify opened its licensed remix tool to 30,000 independent labels, and not one of this week's big access deals published what a creator actually gets paid.

About 20 people who make one of YouTube's biggest channels are still waiting to be recognized as a union, Patreon cut 93 jobs the same week, and a state university started handing out bachelor's degrees in being a creator.